Resume

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Emma Pippin Thai

EDUCATION

Washington and Lee University
September 2018-Anticipated May 2022 
B.A. Strategic Communication                                                                                                                       
Minor in Digital Culture and Information and Education Policy

Shady Side Academy                                                                                                                                  
September 2014- June 2018                                                                                                                     

COMMUNICATIONS EXPERIENCES

Ring Tum Phi Newspaper                                                                                                                        
June 2020- Present
Social Media and Engagement Editor          

  • Transform more than 10 journalistic articles biweekly from print to Facebook, Instagram, and Twitter
  • Develop systems for posting content using Hootsuite

First-Year Orientation Committee Communications                                                                               December 2019- December 2020
Instagram Chair                                                                                                                                        

  • Design social media posts to introduce prospective and accepted students to Washington and Lee
  • Collaborate with FYOC communications team weekly to determine incoming students’ needs and social media goals
  • Engage with over 400 prospective students through comments, direct messages, and stories

Zer0to5ive Integrated Marketing Communications                                                                     
November 2020- January 2021
Marketing Intern                                                                                                                                        

  • Developed social media strategy for company owned social media
  • Generated integrated campaigns for companies in healthcare and technology sectors
  • Secured WHYY media coverage for client through pitching

FTI Consulting: Strategic Communications                                                                                                 
June- August 2021
Corporate Reputation Intern, Incoming Consultant

  • Assist with crisis communications strategies for clients focused on healthcare and life sciences
  • Build media lists for proactive pitching
  • Develop full reputation management strategy for prospective clients
  • Create media brief documents for internal use by prominent healthcare clients including Pfizer, Moderna, and Takeda

LEADERSHIP POSITIONS
Public Relations Student Society of America Washington and Lee Chapter                                         
April 2020- Present
Vice President

  • Oversee implementation of social media accounts
  • Plan and conduct networking and skills events
  • Foster relationships with PRSSA clients in greater Rockbridge County community

Burish Service Leadership Program                                                                                            
September 2019- Present
Head Burish Intern                                                                                                      

  • Manage 12 volunteer coordinators through COVID-19 school virtual contingency plans
  • Communicate with Rockbridge County school administrations to facilitate enrichment programs for students
  • Develop and implement social media strategy for Burish program
  • Recruited and interviewed twenty potential new Burish Serivce Interns

KEY SKILLS

  • Content editing: Graphic design in Canva, Audio, Video, and Photo editing in Adobe’s Creative Suite (Audition, Premiere and Photoshop)
  • Office Software: Microsoft Office (Proficient in PowerPoint, Excel, Word)
  • Web Development:  HTML, CSS, WordPress

AWARDS AND HONORS

Phi Eta Sigma Honors Society
Inducted as a first-year student at Washington and Lee, received for being in top 20% of freshman class after first semester

Washington and Lee President’s List
Attained Freshman and Sophomore years